diff --git a/bms-back/bms-system/src/main/java/com/bms/price/domain/PrcPriceSetVersion.java b/bms-back/bms-system/src/main/java/com/bms/price/domain/PrcPriceSetVersion.java
index 96255825..befb7652 100644
--- a/bms-back/bms-system/src/main/java/com/bms/price/domain/PrcPriceSetVersion.java
+++ b/bms-back/bms-system/src/main/java/com/bms/price/domain/PrcPriceSetVersion.java
@@ -29,11 +29,10 @@ public class PrcPriceSetVersion extends BaseEntity
     /** 0 draft / 3 pending / 1 active / 2 expired */
     private String status;
     /**
-     * Create-price mode for this version:
-     * PULL = from product library,
-     * IMPORT = Excel with prior version preload,
-     * IMPORT_FRESH = Excel without prior version data.
-     * Column: price_build_mode
+     * Create-price mode for this version (column: price_build_mode).
+     * SALES: PULL = product library; IMPORT = Excel + prior version; IMPORT_FRESH = Excel blank.
+     * PRODUCT/REDLINE: IMPORT = copy from effect version; IMPORT_FRESH = rebuild (Excel).
+     * Legacy catalog: COPY → IMPORT, old IMPORT → IMPORT_FRESH (see migrate SQL).
      */
     private String priceBuildMode;
     /** 0 normal / 1 soft-deleted */
diff --git a/bms-back/bms-system/src/main/java/com/bms/price/service/support/CatalogVersionSupport.java b/bms-back/bms-system/src/main/java/com/bms/price/service/support/CatalogVersionSupport.java
index f85cffdf..ad65c958 100644
--- a/bms-back/bms-system/src/main/java/com/bms/price/service/support/CatalogVersionSupport.java
+++ b/bms-back/bms-system/src/main/java/com/bms/price/service/support/CatalogVersionSupport.java
@@ -102,7 +102,8 @@ public class CatalogVersionSupport
         nv.setVersionNo("V" + next);
         nv.setEffectiveTime(effectiveTime);
         nv.setStatus(STATUS_DRAFT);
-        nv.setPriceBuildMode("IMPORT");
+        // IMPORT = inherit effect version; IMPORT_FRESH = empty rebuild (Excel)
+        nv.setPriceBuildMode(copyFromLatest ? "IMPORT" : "IMPORT_FRESH");
         nv.setCreateBy("system");
         versionMapper.insertPrcPriceSetVersion(nv);
 
@@ -122,7 +123,11 @@ public class CatalogVersionSupport
         return nv;
     }
 
-    /** Activate draft: set EFFECT, chain expire on previous EFFECT versions of same type. */
+    /**
+     * Activate draft/pending catalog version.
+     * IMPORT_FRESH (align sales): may start inside a prior window; forbid equal to any other
+     * version's effective/expire of the same price_type; then chain expire times and sync children.
+     */
     public void activateVersion(Long psvId, Date effectiveTime)
     {
         PrcPriceSetVersion ver = versionMapper.selectPrcPriceSetVersionById(psvId);
@@ -140,39 +145,165 @@ public class CatalogVersionSupport
         {
             throw new ServiceException("请选择生效时间");
         }
-        Date prevEff = findPrevEffectiveTime(ver);
-        if (prevEff != null && eff.before(prevEff))
+        boolean importFresh = "IMPORT_FRESH".equalsIgnoreCase(StringUtils.trim(ver.getPriceBuildMode()));
+        if (importFresh)
         {
-            throw new ServiceException("生效时间不能早于上一版本");
+            validateImportFreshActivateTime(ver, eff);
         }
-
-        boolean future = eff.after(new Date());
-        if (!future)
+        else
         {
-            PrcPriceSetVersion q = new PrcPriceSetVersion();
-            q.setPriceType(ver.getPriceType());
-            q.setStatus(STATUS_EFFECT);
-            List<PrcPriceSetVersion> prevList = versionMapper.selectPrcPriceSetVersionList(q);
-            if (prevList != null)
+            Date prevEff = findPrevEffectiveTime(ver);
+            if (prevEff != null && eff.before(prevEff))
             {
-                for (PrcPriceSetVersion prev : prevList)
-                {
-                    if (prev.getPsvId().equals(psvId))
-                    {
-                        continue;
-                    }
-                    prev.setExpireTime(eff);
-                    prev.setStatus(STATUS_EXPIRED);
-                    versionMapper.updatePrcPriceSetVersion(prev);
-                }
+                throw new ServiceException("生效时间不能早于上一版本");
             }
         }
 
         ver.setEffectiveTime(eff);
         ver.setExpireTime(null);
-        ver.setStatus(future ? STATUS_PENDING : STATUS_EFFECT);
         versionMapper.updatePrcPriceSetVersion(ver);
-        refreshCatalogStatuses(ver.getPriceType());
+        // Chain B.expire=A.eff, A.expire=next/B.oldExpire; refresh status + product/detail effect
+        chainAndRefreshCatalogStatuses(ver.getPriceType());
+    }
+
+    /**
+     * IMPORT_FRESH: may be earlier than prev-by-seq; must not equal any other version's eff/exp
+     * within the same PRODUCT/REDLINE type.
+     */
+    private void validateImportFreshActivateTime(PrcPriceSetVersion version, Date effectiveTime)
+    {
+        if (version == null || effectiveTime == null || StringUtils.isEmpty(version.getPriceType()))
+        {
+            return;
+        }
+        PrcPriceSetVersion q = new PrcPriceSetVersion();
+        q.setPriceType(version.getPriceType());
+        List<PrcPriceSetVersion> list = versionMapper.selectPrcPriceSetVersionList(q);
+        if (list == null || list.isEmpty())
+        {
+            return;
+        }
+        for (PrcPriceSetVersion v : list)
+        {
+            if (v == null)
+            {
+                continue;
+            }
+            if (version.getPsvId() != null && version.getPsvId().equals(v.getPsvId()))
+            {
+                continue;
+            }
+            if (sameTime(v.getEffectiveTime(), effectiveTime) || sameTime(v.getExpireTime(), effectiveTime))
+            {
+                throw new ServiceException("生效时间不能与已有版本的生效时间或失效时间相同");
+            }
+        }
+    }
+
+    /**
+     * Sort timed versions by effective_time, chain expire_time = next start, then set status
+     * and sync product/detail effect fields (same idea as sales refreshVersionStatus).
+     */
+    private void chainAndRefreshCatalogStatuses(String priceType)
+    {
+        assertCatalogType(priceType);
+        PrcPriceSetVersion q = new PrcPriceSetVersion();
+        q.setPriceType(priceType);
+        List<PrcPriceSetVersion> versions = versionMapper.selectPrcPriceSetVersionList(q);
+        if (versions == null || versions.isEmpty())
+        {
+            return;
+        }
+        versions.sort((a, b) -> {
+            Date ta = a.getEffectiveTime();
+            Date tb = b.getEffectiveTime();
+            if (ta == null && tb == null)
+            {
+                return Integer.compare(nullToZero(a.getVersionSeq()), nullToZero(b.getVersionSeq()));
+            }
+            if (ta == null)
+            {
+                return 1;
+            }
+            if (tb == null)
+            {
+                return -1;
+            }
+            int c = ta.compareTo(tb);
+            if (c != 0)
+            {
+                return c;
+            }
+            return Integer.compare(nullToZero(a.getVersionSeq()), nullToZero(b.getVersionSeq()));
+        });
+        Date now = new Date();
+        Long effectPsvId = null;
+        for (int i = 0; i < versions.size(); i++)
+        {
+            PrcPriceSetVersion v = versions.get(i);
+            Date nextStart = null;
+            for (int j = i + 1; j < versions.size(); j++)
+            {
+                Date t = versions.get(j).getEffectiveTime();
+                if (t != null)
+                {
+                    nextStart = t;
+                    break;
+                }
+            }
+            v.setExpireTime(nextStart);
+            if (v.getEffectiveTime() == null)
+            {
+                v.setStatus(STATUS_DRAFT);
+                continue;
+            }
+            if (v.getEffectiveTime().getTime() > now.getTime())
+            {
+                v.setStatus(STATUS_PENDING);
+                continue;
+            }
+            if (nextStart != null && nextStart.getTime() <= now.getTime())
+            {
+                v.setStatus(STATUS_EXPIRED);
+                continue;
+            }
+            v.setStatus(STATUS_EFFECT);
+            effectPsvId = v.getPsvId();
+        }
+        if (effectPsvId != null)
+        {
+            for (PrcPriceSetVersion v : versions)
+            {
+                if (STATUS_EFFECT.equals(v.getStatus())
+                    && v.getPsvId() != null
+                    && !v.getPsvId().equals(effectPsvId))
+                {
+                    v.setStatus(STATUS_EXPIRED);
+                }
+            }
+        }
+        for (PrcPriceSetVersion v : versions)
+        {
+            PrcPriceSetVersion db = versionMapper.selectPrcPriceSetVersionById(v.getPsvId());
+            if (db == null)
+            {
+                continue;
+            }
+            boolean statusChanged = !String.valueOf(v.getStatus()).equals(String.valueOf(db.getStatus()));
+            boolean expireChanged = !sameTime(v.getExpireTime(), db.getExpireTime());
+            boolean effChanged = !sameTime(v.getEffectiveTime(), db.getEffectiveTime());
+            if (statusChanged || expireChanged || effChanged)
+            {
+                versionMapper.updatePrcPriceSetVersion(v);
+            }
+        }
+        productMapper.syncEffectByPriceType(priceType);
+        detailMapper.syncEffectByPriceType(priceType);
+    }
+
+    private static int nullToZero(Integer v)
+    {
+        return v == null ? 0 : v.intValue();
     }
 
     public List<PrcPriceSetVersion> listVersions(String priceType, String status)
@@ -345,14 +476,16 @@ public class CatalogVersionSupport
 
     /**
      * Prepare draft for catalog price create page.
-     * copyFromLatest=true: copy from current EFFECT version when draft is empty.
-     * copyFromLatest=false: empty draft (Excel import / rebuild).
+     * copyFromLatest=true → priceBuildMode=IMPORT: copy from current EFFECT version when draft is empty.
+     * copyFromLatest=false → priceBuildMode=IMPORT_FRESH: empty draft (Excel import / rebuild).
+     * Legacy values COPY/IMPORT are migrated by SQL to IMPORT/IMPORT_FRESH.
      */
     public PrcPriceSetVersion prepareDraftVersion(String priceType, boolean copyFromLatest)
     {
         assertCatalogType(priceType);
         List<PrcPriceSetVersion> drafts = listVersions(priceType, STATUS_DRAFT);
         PrcPriceSetVersion draft;
+        String mode = copyFromLatest ? "IMPORT" : "IMPORT_FRESH";
         if (drafts.isEmpty())
         {
             if (copyFromLatest)
@@ -364,7 +497,7 @@ public class CatalogVersionSupport
                 }
             }
             draft = ensureDraftVersion(priceType, null, copyFromLatest);
-            draft.setPriceBuildMode(copyFromLatest ? "COPY" : "IMPORT");
+            draft.setPriceBuildMode(mode);
             versionMapper.updatePrcPriceSetVersion(draft);
             return reloadCatalogVersion(draft.getPsvId(), priceType);
         }
@@ -386,12 +519,12 @@ public class CatalogVersionSupport
                 productMapper.updatePriceTypeByPsvId(draft.getPsvId(), priceType);
                 detailMapper.updatePriceTypeByPsvId(draft.getPsvId(), priceType);
             }
-            draft.setPriceBuildMode("COPY");
+            draft.setPriceBuildMode(mode);
             versionMapper.updatePrcPriceSetVersion(draft);
         }
         else if (count == 0)
         {
-            draft.setPriceBuildMode("IMPORT");
+            draft.setPriceBuildMode(mode);
             versionMapper.updatePrcPriceSetVersion(draft);
         }
         return reloadCatalogVersion(draft.getPsvId(), priceType);
diff --git a/bms-back/sql/bms_init.sql b/bms-back/sql/bms_init.sql
index 9d3dbc6f..581cfe62 100644
--- a/bms-back/sql/bms_init.sql
+++ b/bms-back/sql/bms_init.sql
@@ -1298,7 +1298,7 @@ CREATE TABLE `prc_price_set_version` (
   `effective_time` datetime DEFAULT NULL COMMENT '生效时间',
   `expire_time` datetime DEFAULT NULL COMMENT '失效时间（空=长期；下一版本启动时写入该启动时间）',
   `status` char(1) COLLATE utf8mb4_unicode_ci NOT NULL DEFAULT '0' COMMENT '0 draft 3 pending 1 effect 2 expired',
-  `price_build_mode` varchar(20) COLLATE utf8mb4_unicode_ci DEFAULT NULL COMMENT '创建价格方式 PULL=拉取产品库 IMPORT=Excel继承上一版 IMPORT_FRESH=Excel重新建价',
+  `price_build_mode` varchar(20) COLLATE utf8mb4_unicode_ci DEFAULT NULL COMMENT '创建价格方式 SALES:PULL/IMPORT/IMPORT_FRESH; PRODUCT/REDLINE:IMPORT=沿用生效版 IMPORT_FRESH=重新建价',
   `is_del` char(1) COLLATE utf8mb4_unicode_ci NOT NULL DEFAULT '0' COMMENT '是否删除 0未删除 1已删除',
   `created_by` varchar(64) COLLATE utf8mb4_unicode_ci DEFAULT '' COMMENT '创建人',
   `create_time` datetime DEFAULT NULL COMMENT '创建时间',
diff --git a/bms-back/sql/price/prc_catalog_price_build_mode_import_fresh.sql b/bms-back/sql/price/prc_catalog_price_build_mode_import_fresh.sql
new file mode 100644
index 00000000..bf920d2f
--- /dev/null
+++ b/bms-back/sql/price/prc_catalog_price_build_mode_import_fresh.sql
@@ -0,0 +1,15 @@
+-- Catalog (PRODUCT / REDLINE) price_build_mode rename:
+--   COPY   → IMPORT        (按现有生效版本建价)
+--   IMPORT → IMPORT_FRESH  (重新建产品价)
+-- Order matters: migrate old IMPORT first, then COPY.
+SET NAMES utf8mb4;
+
+UPDATE prc_price_set_version
+SET price_build_mode = 'IMPORT_FRESH'
+WHERE price_type IN ('PRODUCT', 'REDLINE')
+  AND UPPER(IFNULL(price_build_mode, '')) = 'IMPORT';
+
+UPDATE prc_price_set_version
+SET price_build_mode = 'IMPORT'
+WHERE price_type IN ('PRODUCT', 'REDLINE')
+  AND UPPER(IFNULL(price_build_mode, '')) = 'COPY';
diff --git a/bms-back/sql/price/prc_price_set_version_price_build_mode_alter.sql b/bms-back/sql/price/prc_price_set_version_price_build_mode_alter.sql
index 5f20dac9..c586dc9a 100644
--- a/bms-back/sql/price/prc_price_set_version_price_build_mode_alter.sql
+++ b/bms-back/sql/price/prc_price_set_version_price_build_mode_alter.sql
@@ -1,3 +1,3 @@
 -- Add create-price mode on package version: PULL / IMPORT
 ALTER TABLE prc_price_set_version
-  ADD COLUMN price_build_mode varchar(20) COLLATE utf8mb4_unicode_ci DEFAULT NULL COMMENT '创建价格方式 PULL=拉取产品库 IMPORT=Excel继承上一版 IMPORT_FRESH=Excel重新建价' AFTER status;
+  ADD COLUMN price_build_mode varchar(20) COLLATE utf8mb4_unicode_ci DEFAULT NULL COMMENT '创建价格方式 SALES:PULL/IMPORT/IMPORT_FRESH; PRODUCT/REDLINE:IMPORT=沿用生效版 IMPORT_FRESH=重新建价' AFTER status;
diff --git a/bms-front/src/views/price/basic/components/CatalogActivateDialog.vue b/bms-front/src/views/price/basic/components/CatalogActivateDialog.vue
index 19054862..c21ffdd9 100644
--- a/bms-front/src/views/price/basic/components/CatalogActivateDialog.vue
+++ b/bms-front/src/views/price/basic/components/CatalogActivateDialog.vue
@@ -1,10 +1,7 @@
-<!-- start catalog version: pick effective hour -->
+<!-- start catalog version: pick effective hour；IMPORT_FRESH 对齐销售价规则 -->
 <template>
   <el-dialog v-model="visible" :title="dialogTitle" width="460px" append-to-body @closed="onClosed">
     <el-form ref="formRef" :model="form" :rules="rules" label-width="100px">
-      <el-form-item :label="labNo">
-        <span>{{ form.versionNo || '-' }}</span>
-      </el-form-item>
       <el-form-item :label="labEff" prop="effectiveTime">
         <el-date-picker
           v-model="form.effectiveTime"
@@ -17,6 +14,7 @@
           :disabled-hours="disabledHours"
           style="width: 100%"
           @change="onTimeChange"
+          @visible-change="onPickerVisible"
         />
       </el-form-item>
       <div class="activate-hint">{{ hint }}</div>
@@ -28,6 +26,8 @@
   </el-dialog>
 </template>
 <script setup>
+import { isImportFreshBuildMode } from '@/views/price/set/utils/priceSet'
+
 const props = defineProps({
   loadVersions: { type: Function, required: true },
   activateFn: { type: Function, required: true }
@@ -39,31 +39,43 @@ const submitting = ref(false)
 const formRef = ref()
 const versions = ref([])
 const prevEff = ref()
-const form = reactive({ psvId: undefined, versionNo: '', versionSeq: 0, effectiveTime: undefined })
+const isImportFresh = ref(false)
+const boundaryTimes = ref([])
+const form = reactive({ psvId: undefined, versionNo: '', versionSeq: 0, effectiveTime: undefined, priceBuildMode: undefined })
 const dialogTitle = '启动版本'
-const labNo = '版本号'
 const labEff = '生效时间'
 const ph = '请选择生效时间'
 const btnCancel = '取消'
 const btnOk = '确认启动'
 const beforePrev = '生效时间不能早于上一版本的生效时间'
+const hitBoundary = '生效时间不能与已有版本的生效时间或失效时间相同'
 const hint = computed(() => {
+  if (isImportFresh.value) {
+    return '重新建价：生效时间可落在历史版本区间内；落在版本 B 区间时，B 失效时间改为本次启动时间，本版本失效时间取 B 原失效时间，并同步产品/明细。不可与本类型已有版本的生效时间或失效时间相同。'
+  }
   const base = '若生效时间晚于当前，版本将进入待生效；到时自动生效并使上一版本失效。'
   return prevEff.value ? (base + '不得早于上一版：' + prevEff.value + '。') : base
 })
-const rules = {
+const rules = computed(() => ({
   effectiveTime: [
     { required: true, message: ph, trigger: 'change' },
     {
       validator: (_r, v, cb) => {
-        if (!v || !prevEff.value) return cb()
-        if (toMs(v) < toMs(prevEff.value)) return cb(new Error(beforePrev))
+        if (!v) return cb()
+        if (isImportFresh.value) {
+          const ms = toMs(v)
+          if (boundaryTimes.value.some(b => toMs(b) === ms)) {
+            return cb(new Error(hitBoundary))
+          }
+          return cb()
+        }
+        if (prevEff.value && toMs(v) < toMs(prevEff.value)) return cb(new Error(beforePrev))
         cb()
       },
       trigger: 'change'
     }
   ]
-}
+}))
 function pad2(n) { return String(n).padStart(2, '0') }
 function formatHour(d) {
   if (!d || Number.isNaN(d.getTime())) return undefined
@@ -93,14 +105,29 @@ function findPrev(row) {
   }
   return prev ? normalizeToHour(prev.effectiveTime) : undefined
 }
-function pickDefault(prev) {
+function collectBoundaryTimes(excludePsvId) {
+  const out = []
+  const seen = new Set()
+  for (const v of versions.value || []) {
+    if (!v || v.psvId == null || String(v.psvId) === String(excludePsvId)) continue
+    ;[v.effectiveTime, v.expireTime].forEach(t => {
+      const n = t ? normalizeToHour(t) : ''
+      if (!n || seen.has(n)) return
+      seen.add(n)
+      out.push(n)
+    })
+  }
+  return out
+}
+function pickDefault(prev, importFresh) {
   const d = new Date()
   d.setHours(9, 0, 0, 0)
   const now = formatHour(d)
-  if (!prev) return now
+  if (importFresh || !prev) return now
   return toMs(now) >= toMs(prev) ? now : prev
 }
 function disabledDate(date) {
+  if (isImportFresh.value) return false
   if (!prevEff.value || !date) return false
   const prevDay = new Date(String(prevEff.value).replace(/-/g, '/'))
   prevDay.setHours(0, 0, 0, 0)
@@ -109,11 +136,25 @@ function disabledDate(date) {
   return d.getTime() < prevDay.getTime()
 }
 function disabledHours() {
-  if (!prevEff.value) return []
-  const prevD = new Date(String(prevEff.value).replace(/-/g, '/'))
   const curD = form.effectiveTime
     ? new Date(String(normalizeToHour(form.effectiveTime)).replace(/-/g, '/'))
     : new Date()
+  if (isImportFresh.value) {
+    const hours = new Set()
+    for (const b of boundaryTimes.value) {
+      const bd = new Date(String(b).replace(/-/g, '/'))
+      if (
+        bd.getFullYear() === curD.getFullYear() &&
+        bd.getMonth() === curD.getMonth() &&
+        bd.getDate() === curD.getDate()
+      ) {
+        hours.add(bd.getHours())
+      }
+    }
+    return [...hours]
+  }
+  if (!prevEff.value) return []
+  const prevD = new Date(String(prevEff.value).replace(/-/g, '/'))
   if (prevD.getFullYear() !== curD.getFullYear() || prevD.getMonth() !== curD.getMonth() || prevD.getDate() !== curD.getDate()) return []
   const hours = []
   for (let h = 0; h < prevD.getHours(); h++) hours.push(h)
@@ -123,6 +164,9 @@ function onTimeChange(val) {
   form.effectiveTime = normalizeToHour(val)
   formRef.value && formRef.value.validateField('effectiveTime')
 }
+function onPickerVisible(visible) {
+  if (visible && formRef.value) formRef.value.validateField('effectiveTime')
+}
 async function open(row) {
   if (!row || row.psvId == null) return
   const list = await props.loadVersions()
@@ -131,15 +175,21 @@ async function open(row) {
   form.psvId = found.psvId
   form.versionNo = found.versionNo || ''
   form.versionSeq = found.versionSeq
+  form.priceBuildMode = found.priceBuildMode
+  isImportFresh.value = isImportFreshBuildMode(found.priceBuildMode)
   prevEff.value = findPrev(found)
-  form.effectiveTime = pickDefault(prevEff.value)
+  boundaryTimes.value = isImportFresh.value ? collectBoundaryTimes(found.psvId) : []
+  form.effectiveTime = pickDefault(prevEff.value, isImportFresh.value)
   visible.value = true
 }
 function onClosed() {
   form.psvId = undefined
   form.versionNo = ''
   form.effectiveTime = undefined
+  form.priceBuildMode = undefined
   prevEff.value = undefined
+  isImportFresh.value = false
+  boundaryTimes.value = []
   formRef.value && formRef.value.clearValidate()
 }
 function submit() {
diff --git a/bms-front/src/views/price/basic/components/CatalogPriceCreate.vue b/bms-front/src/views/price/basic/components/CatalogPriceCreate.vue
index da37fd0b..588c8d22 100644
--- a/bms-front/src/views/price/basic/components/CatalogPriceCreate.vue
+++ b/bms-front/src/views/price/basic/components/CatalogPriceCreate.vue
@@ -29,8 +29,8 @@
         <div class="build-choice__cards">
           <button
             type="button"
-            class="build-card build-card--pull"
-            :class="{ selected: buildMode === 'COPY' }"
+            class="build-card build-card--import"
+            :class="{ selected: buildMode === 'IMPORT' }"
             :disabled="!!psvId || choosing || finishing"
             @click="chooseMode(true)"
           >
@@ -39,8 +39,8 @@
           </button>
           <button
             type="button"
-            class="build-card build-card--import"
-            :class="{ selected: buildMode === 'IMPORT' }"
+            class="build-card build-card--import-fresh"
+            :class="{ selected: buildMode === 'IMPORT_FRESH' }"
             :disabled="!!psvId || choosing || finishing"
             @click="chooseMode(false)"
           >
@@ -183,7 +183,7 @@ const route = useRoute()
 const labTip = '创建价格方式'
 const labModeCopy = '按现有生效版本建价'
 const labModeCopyDesc = '先本地预览已生效版本产品，点击「完成」时再复制到待生效草稿'
-const labModeFresh = '重新建产品价'
+const labModeFresh = '新建产品价'
 const labModeFreshDesc = "不沿用已生效版本；导入解析后先展示，点「完成」时再写入草稿"
 const labImport = '导入 Excel 建价'
 const labImportAll = '全部导入（多国家价表）'
@@ -300,9 +300,10 @@ function applyVersion(ver) {
   }
   psvId.value = ver.psvId
   versionNo.value = ver.versionNo || ''
+  // Catalog: IMPORT = 沿用生效版; IMPORT_FRESH = 重新建价. Legacy COPY → IMPORT.
   const mode = String(ver.priceBuildMode || '').toUpperCase()
-  if (mode === 'COPY') buildMode.value = 'COPY'
-  else if (mode === 'IMPORT' || mode === 'PULL') buildMode.value = 'IMPORT'
+  if (mode === 'IMPORT' || mode === 'COPY') buildMode.value = 'IMPORT'
+  else if (mode === 'IMPORT_FRESH' || mode === 'PULL') buildMode.value = 'IMPORT_FRESH'
 }
 
 async function loadProducts() {
@@ -329,7 +330,7 @@ async function bootstrap() {
       psvId.value = Number(qPsv)
       versionNo.value = (route.query && route.query.versionNo) ? String(route.query.versionNo) : ''
       editingExisting.value = true
-      if (!buildMode.value) buildMode.value = 'IMPORT'
+      if (!buildMode.value) buildMode.value = 'IMPORT_FRESH'
       await loadProducts()
     }
   } finally {
@@ -337,10 +338,10 @@ async function bootstrap() {
   }
 }
 
-/** Mode select: local only, no DB write. */
+/** Mode select: local only, no DB write. inherit=IMPORT, fresh=IMPORT_FRESH. */
 async function chooseMode(copyFromLatest) {
   if (psvId.value || choosing.value || finishing.value) return
-  const next = copyFromLatest ? 'COPY' : 'IMPORT'
+  const next = copyFromLatest ? 'IMPORT' : 'IMPORT_FRESH'
   if (buildMode.value === next && (copyFromLatest ? rows.value.length : true)) {
     if (copyFromLatest && rows.value.length) return
     if (!copyFromLatest && !rows.value.length && !pendingImports.value.length) return
@@ -426,7 +427,7 @@ async function persistDraft() {
     proxy.$modal.msgWarning('请先选择建价方式')
     return false
   }
-  const res = await props.prepareFn(buildMode.value === 'COPY')
+  const res = await props.prepareFn(buildMode.value === 'IMPORT')
   applyVersion(res.data)
   return !!psvId.value
 }
@@ -682,8 +683,10 @@ onMounted(() => { bootstrap() })
 .build-card:hover:not(:disabled) { box-shadow: 0 4px 14px rgba(0, 0, 0, 0.06); }
 .build-card:disabled { opacity: 0.55; cursor: not-allowed; }
 .build-card__title { font-size: 16px; font-weight: 600; color: #303133; margin-bottom: 10px; }
-.build-card--pull .build-card__title { color: #67c23a; }
 .build-card--import .build-card__title { color: #409eff; }
+.build-card--import-fresh .build-card__title { color: #e6a23c; }
+.build-card--import:hover:not(:disabled) { border-color: #409eff; }
+.build-card--import-fresh:hover:not(:disabled) { border-color: #e6a23c; }
 .build-card__desc { font-size: 13px; line-height: 1.6; color: #909399; }
 .filters { display: flex; align-items: center; justify-content: space-between; gap: 12px; flex-wrap: wrap; margin-bottom: 12px; }
 .filters__left { display: flex; align-items: center; gap: 12px; flex-wrap: wrap; }
diff --git a/bms-front/src/views/price/set/components/create/StepDetails.vue b/bms-front/src/views/price/set/components/create/StepDetails.vue
index 3cddc5f8..ba9e237c 100644
--- a/bms-front/src/views/price/set/components/create/StepDetails.vue
+++ b/bms-front/src/views/price/set/components/create/StepDetails.vue
@@ -75,7 +75,7 @@
           :disabled="!canChooseBuildMode || !isFixedType(setType)"
           @click="chooseBuildMode('IMPORT_FRESH')"
         >
-          <div class="build-card__title">Excel 重新建价</div>
+          <div class="build-card__title">Excel 新建价</div>
           <div class="build-card__desc">不延用以前的产品价格，不带出上一版，上传 Excel 直接生成套餐销售价</div>
         </button>
       </div>
@@ -338,7 +338,7 @@ const importDesc = computed(() => {
     return [
       '适用威狮B2C小包价表（含「产品目录」）。',
       '不延用以前的产品价格；导入按「产品+国家」写入套餐销售价，直接生成产品明细。',
-      '同一产品下重复国家+重量段将整单失败。仅固定价套餐「Excel 重新建价」可用。'
+      '同一产品下重复国家+重量段将整单失败。仅固定价套餐「Excel 新建价」可用。'
     ]
   }
   return [
@@ -351,7 +351,7 @@ const importDesc = computed(() => {
 const typeHint = computed(() => {
   if (isPullBuildMode(props.priceBuildMode)) return '· 按产品价建价'
   if (isImportBuildMode(props.priceBuildMode)) return '· 按上一版 Excel 建价'
-  if (isImportFreshBuildMode(props.priceBuildMode)) return '· Excel 重新建价'
+  if (isImportFreshBuildMode(props.priceBuildMode)) return '· Excel 新建价'
   if (hasBuildMode.value) return '· 当前：' + setTypeLabel(props.setType)
   return '· 请选择创建价格方式'
 })
diff --git a/bms-front/src/views/price/set/detail.vue b/bms-front/src/views/price/set/detail.vue
index 6b0fbee1..e81caaf5 100644
--- a/bms-front/src/views/price/set/detail.vue
+++ b/bms-front/src/views/price/set/detail.vue
@@ -235,8 +235,8 @@ const activateEffHitBoundaryMsg = '生效时间不能与已有版本的生效时
 const activateDialogHint = computed(() => {
   if (activateIsImportFresh.value) {
     const base = activateMode.value === 'reschedule'
-      ? 'Excel 重新建价：生效时间可落在历史版本区间内，将自动截断该版本失效时间并同步产品/明细。'
-      : 'Excel 重新建价：生效时间可落在历史版本区间内；落在版本 B 区间时，B 失效时间改为本次启动时间，本版本失效时间取 B 原失效时间，并同步双方产品/明细。'
+      ? 'Excel 新建价：生效时间可落在历史版本区间内，将自动截断该版本失效时间并同步产品/明细。'
+      : 'Excel 新建价：生效时间可落在历史版本区间内；落在版本 B 区间时，B 失效时间改为本次启动时间，本版本失效时间取 B 原失效时间，并同步双方产品/明细。'
     return base + '不可与已有版本的生效时间或失效时间相同。'
   }
   const base = activateMode.value === 'reschedule'