diff --git a/bms-back/bms-system/src/main/java/com/bms/price/domain/PrcPriceSetVersion.java b/bms-back/bms-system/src/main/java/com/bms/price/domain/PrcPriceSetVersion.java
index e69aa7ea..96255825 100644
--- a/bms-back/bms-system/src/main/java/com/bms/price/domain/PrcPriceSetVersion.java
+++ b/bms-back/bms-system/src/main/java/com/bms/price/domain/PrcPriceSetVersion.java
@@ -29,7 +29,10 @@ public class PrcPriceSetVersion extends BaseEntity
     /** 0 draft / 3 pending / 1 active / 2 expired */
     private String status;
     /**
-     * Create-price mode for this version: PULL = from product library, IMPORT = Excel.
+     * Create-price mode for this version:
+     * PULL = from product library,
+     * IMPORT = Excel with prior version preload,
+     * IMPORT_FRESH = Excel without prior version data.
      * Column: price_build_mode
      */
     private String priceBuildMode;
diff --git a/bms-back/bms-system/src/main/java/com/bms/price/service/impl/PrcPriceSetServiceImpl.java b/bms-back/bms-system/src/main/java/com/bms/price/service/impl/PrcPriceSetServiceImpl.java
index 5e66c17b..dc84b7b4 100644
--- a/bms-back/bms-system/src/main/java/com/bms/price/service/impl/PrcPriceSetServiceImpl.java
+++ b/bms-back/bms-system/src/main/java/com/bms/price/service/impl/PrcPriceSetServiceImpl.java
@@ -3361,9 +3361,10 @@ public class PrcPriceSetServiceImpl implements IPrcPriceSetService
     }
 
     /**
-     * Draft only: when priceBuildMode changes (PULL/IMPORT), delete this version's
+     * Draft only: when priceBuildMode changes (PULL/IMPORT/IMPORT_FRESH), delete this version's
      * product / detail / SALES surcharge rel rows. Same mode or non-draft: no-op.
      * IMPORT: after wipe, copy products+details from latest prior version (if any).
+     * IMPORT_FRESH: wipe only, do not copy prior version (blank Excel build).
      */
     private void clearDraftVersionChildrenIfBuildModeChanged(PrcPriceSetVersion db, PrcPriceSetVersion incoming)
     {
@@ -3387,6 +3388,7 @@ public class PrcPriceSetServiceImpl implements IPrcPriceSetService
         }
         Long psvId = db.getPsvId();
         wipeVersionChildren(psvId, db.getStatus());
+        // IMPORT inherits prior version; IMPORT_FRESH starts empty for Excel import
         if ("IMPORT".equalsIgnoreCase(newMode))
         {
             copyLatestPriorVersionChildren(db.getPriceSetId(), psvId);
diff --git a/bms-back/sql/bms_init.sql b/bms-back/sql/bms_init.sql
index 09709539..cb20c5fc 100644
--- a/bms-back/sql/bms_init.sql
+++ b/bms-back/sql/bms_init.sql
@@ -1314,7 +1314,7 @@ CREATE TABLE `prc_price_set_version` (
   `effective_time` datetime DEFAULT NULL COMMENT '生效时间',
   `expire_time` datetime DEFAULT NULL COMMENT '失效时间（空=长期；下一版本启动时写入该启动时间）',
   `status` char(1) COLLATE utf8mb4_unicode_ci NOT NULL DEFAULT '0' COMMENT '0 draft 3 pending 1 effect 2 expired',
-  `price_build_mode` varchar(20) COLLATE utf8mb4_unicode_ci DEFAULT NULL COMMENT '创建价格方式 PULL=拉取产品库 IMPORT=Excel导入',
+  `price_build_mode` varchar(20) COLLATE utf8mb4_unicode_ci DEFAULT NULL COMMENT '创建价格方式 PULL=拉取产品库 IMPORT=Excel继承上一版 IMPORT_FRESH=Excel重新建价',
   `is_del` char(1) COLLATE utf8mb4_unicode_ci NOT NULL DEFAULT '0' COMMENT '是否删除 0未删除 1已删除',
   `created_by` varchar(64) COLLATE utf8mb4_unicode_ci DEFAULT '' COMMENT '创建人',
   `create_time` datetime DEFAULT NULL COMMENT '创建时间',
diff --git a/bms-back/sql/price/prc_price_set_version_price_build_mode_alter.sql b/bms-back/sql/price/prc_price_set_version_price_build_mode_alter.sql
index 4f3751a7..5f20dac9 100644
--- a/bms-back/sql/price/prc_price_set_version_price_build_mode_alter.sql
+++ b/bms-back/sql/price/prc_price_set_version_price_build_mode_alter.sql
@@ -1,3 +1,3 @@
 -- Add create-price mode on package version: PULL / IMPORT
 ALTER TABLE prc_price_set_version
-  ADD COLUMN price_build_mode varchar(20) COLLATE utf8mb4_unicode_ci DEFAULT NULL COMMENT '创建价格方式 PULL=拉取产品库 IMPORT=Excel导入' AFTER status;
+  ADD COLUMN price_build_mode varchar(20) COLLATE utf8mb4_unicode_ci DEFAULT NULL COMMENT '创建价格方式 PULL=拉取产品库 IMPORT=Excel继承上一版 IMPORT_FRESH=Excel重新建价' AFTER status;
diff --git a/bms-front/src/views/price/set/components/create/PriceEditPanel.vue b/bms-front/src/views/price/set/components/create/PriceEditPanel.vue
index 3692239d..9cd0f36b 100644
--- a/bms-front/src/views/price/set/components/create/PriceEditPanel.vue
+++ b/bms-front/src/views/price/set/components/create/PriceEditPanel.vue
@@ -201,6 +201,9 @@ async function finish() {
       // Backend copies latest prior version products/details into this draft
       await reloadProductsAfterImportModeSave()
       proxy.$modal.msgSuccess("建价方式已保存，已带出上一版产品，可导入 Excel 按产品+国家覆盖或新增")
+    } else if (version.priceBuildMode === 'IMPORT_FRESH') {
+      savedProductsSnapshot.value = (products.value || []).map(p => ({ ...p }))
+      proxy.$modal.msgSuccess("建价方式已保存并清空旧明细，可直接导入 Excel 建价（不延用以前的产品价格）")
     } else {
       savedProductsSnapshot.value = (products.value || []).map(p => ({ ...p }))
       proxy.$modal.msgSuccess("建价方式已保存并清空旧明细，可导入 Excel 建价")
diff --git a/bms-front/src/views/price/set/components/create/StepDetails.vue b/bms-front/src/views/price/set/components/create/StepDetails.vue
index 2be973d5..9a42c765 100644
--- a/bms-front/src/views/price/set/components/create/StepDetails.vue
+++ b/bms-front/src/views/price/set/components/create/StepDetails.vue
@@ -51,7 +51,7 @@
           type="button"
           class="build-card build-card--pull"
           :class="{ selected: isPullBuildMode(priceBuildMode) }"
-          :disabled="buildModeLocked || choosingMode"
+          :disabled="!canChooseBuildMode"
           @click="chooseBuildMode('PULL')"
         >
           <div class="build-card__title">按产品价建价</div>
@@ -61,11 +61,21 @@
           type="button"
           class="build-card build-card--import"
           :class="{ selected: isImportBuildMode(priceBuildMode) }"
-          :disabled="buildModeLocked || !isFixedType(setType) || choosingMode"
+          :disabled="!canChooseBuildMode || !isFixedType(setType)"
           @click="chooseBuildMode('IMPORT')"
         >
-          <div class="build-card__title">Excel 导入建价</div>
-          <div class="build-card__desc">上传威狮 B2C 小包价表，直接生成套餐销售价</div>
+          <div class="build-card__title">按上一版 Excel 建价</div>
+          <div class="build-card__desc">延用以前的产品价格，带出上一版后再导入 Excel 按产品+国家覆盖或新增</div>
+        </button>
+        <button
+          type="button"
+          class="build-card build-card--import-fresh"
+          :class="{ selected: isImportFreshBuildMode(priceBuildMode) }"
+          :disabled="!canChooseBuildMode || !isFixedType(setType)"
+          @click="chooseBuildMode('IMPORT_FRESH')"
+        >
+          <div class="build-card__title">Excel 重新建价</div>
+          <div class="build-card__desc">不延用以前的产品价格，不带出上一版，上传 Excel 直接生成套餐销售价</div>
         </button>
       </div>
     </div>
@@ -207,7 +217,9 @@ import {
   isBuildModeLockedVersion,
   isDiscountType,
   isFixedType,
+  isExcelBuildMode,
   isImportBuildMode,
+  isImportFreshBuildMode,
   isPullBuildMode,
   pickLatestPriorVersion,
   setTypeLabel,
@@ -233,7 +245,9 @@ const props = defineProps({
   /** Version status: draft can change build mode; started versions lock it */
   versionStatus: { type: [String, Number], default: undefined },
   /** True when build mode changed locally and not saved yet */
-  buildModeDirty: { type: Boolean, default: false }
+  buildModeDirty: { type: Boolean, default: false },
+  /** False while parent still loading package data — avoid first click being wiped by applySetData */
+  buildModeReady: { type: Boolean, default: true }
 })
 
 const emit = defineEmits(['update:psvId', 'update:priceBuildMode', 'update:pefId'])
@@ -279,7 +293,7 @@ const regionOptions = ref([])
 const countryImportDesc = [
   '选择目的国家后上传专线成本价表（含「产品目录」），目录中的产品都会记到该国家。',
   '按产品+国家覆盖：仅替换已选国家的明细，其它产品/国家保留。',
-  '邮编、赔偿标准等 sheet 不导入。仅套餐「Excel 导入建价」可用。'
+  '邮编、赔偿标准等 sheet 不导入。仅套餐 Excel 建价方式可用。'
 ]
 const importProgressVisible = ref(false)
 const importProgressPercent = ref(0)
@@ -287,16 +301,19 @@ const importProgressMessage = ref('')
 const importProgressStatus = ref(undefined)
 const progressDialogTitle = ref('正在导入价格')
 const hasBuildMode = computed(() => {
-  if (isPullBuildMode(props.priceBuildMode) || isImportBuildMode(props.priceBuildMode)) return true
+  if (isPullBuildMode(props.priceBuildMode) || isExcelBuildMode(props.priceBuildMode)) return true
   // Legacy / already has products: treat as build mode ready
   return (props.products || []).some(p => p && p.productCode)
 })
 /** Started (non-draft) versions: show cards but disable switching */
 const buildModeLocked = computed(() => isBuildModeLockedVersion(props.versionStatus))
 const choosingMode = ref(false)
+const canChooseBuildMode = computed(() =>
+  !!props.buildModeReady && !buildModeLocked.value && !choosingMode.value
+)
 const isModifyImport = computed(() => {
   if (isPullBuildMode(props.priceBuildMode)) return true
-  if (isImportBuildMode(props.priceBuildMode)) return false
+  if (isExcelBuildMode(props.priceBuildMode)) return false
   return (props.products || []).some(p => p && p.productCode)
 })
 const importActionLabel = computed(() =>
@@ -311,27 +328,36 @@ const importDesc = computed(() => {
       '仅固定价套餐可导入；未匹配行不会新增明细。'
     ]
   }
+  if (isImportFreshBuildMode(props.priceBuildMode)) {
+    return [
+      '适用威狮B2C小包价表（含「产品目录」）。',
+      '不延用以前的产品价格；导入按「产品+国家」写入套餐销售价，直接生成产品明细。',
+      '同一产品下重复国家+重量段将整单失败。仅固定价套餐「Excel 重新建价」可用。'
+    ]
+  }
   return [
     '适用威狮B2C小包价表（含「产品目录」）。',
-    '先带出上一版全部产品；导入按「产品+国家」匹配：命中则覆盖该国家明细，未命中则新增；其它产品/国家保留。',
-    '同一产品下重复国家+重量段将整单失败。仅固定价套餐「导入 Excel 建价」可用。'
+    '延用以前的产品价格：先带出上一版全部产品；导入按「产品+国家」匹配：命中则覆盖该国家明细，未命中则新增；其它产品/国家保留。',
+    '同一产品下重复国家+重量段将整单失败。仅固定价套餐「按上一版 Excel 建价」可用。'
   ]
 })
 
 const typeHint = computed(() => {
   if (isPullBuildMode(props.priceBuildMode)) return '· 按产品价建价'
-  if (isImportBuildMode(props.priceBuildMode)) return '· Excel 导入'
+  if (isImportBuildMode(props.priceBuildMode)) return '· 按上一版 Excel 建价'
+  if (isImportFreshBuildMode(props.priceBuildMode)) return '· Excel 重新建价'
   if (hasBuildMode.value) return '· 当前：' + setTypeLabel(props.setType)
   return '· 请选择创建价格方式'
 })
 // PULL: hide pull btn (already pulled), show modify-import.
-// IMPORT: show create-import.
+// IMPORT / IMPORT_FRESH: show create-import.
 const showPullAction = computed(() => false)
 const showImportAction = computed(() => hasBuildMode.value && isFixedType(props.setType))
 const emptyTip = computed(() => {
   if (props.livePersist) return '暂无产品'
   if (isPullBuildMode(props.priceBuildMode)) return '暂无产品，请先返回上一步重新拉取或等待拉取完成'
   if (isImportBuildMode(props.priceBuildMode)) return '暂无上一版产品，请点击右上角导入 Excel 建价（按产品+国家覆盖或新增）'
+  if (isImportFreshBuildMode(props.priceBuildMode)) return '暂无产品，请点击右上角导入 Excel 建价'
   return '暂无产品，请先选择创建价格方式'
 })
 
@@ -467,7 +493,7 @@ const pulling = ref(false)
 function noop() {}
 
 async function chooseBuildMode(mode) {
-  if (!mode || choosingMode.value || buildModeLocked.value) return
+  if (!mode || !canChooseBuildMode.value) return
   if (mode === props.priceBuildMode) return
   choosingMode.value = true
   try {
@@ -1103,6 +1129,7 @@ defineExpose({ pullAllFromLibrary, clearLocalDraft, loadLatestPriorVersionDraft
 }
 .build-card--pull:hover:not(:disabled) { border-color: #67c23a; }
 .build-card--import:hover:not(:disabled) { border-color: #409eff; }
+.build-card--import-fresh:hover:not(:disabled) { border-color: #e6a23c; }
 .build-card__title {
   font-size: 16px;
   font-weight: 600;
@@ -1111,6 +1138,7 @@ defineExpose({ pullAllFromLibrary, clearLocalDraft, loadLatestPriorVersionDraft
 }
 .build-card--pull .build-card__title { color: #67c23a; }
 .build-card--import .build-card__title { color: #409eff; }
+.build-card--import-fresh .build-card__title { color: #e6a23c; }
 .build-card__desc {
   font-size: 13px;
   line-height: 1.6;
diff --git a/bms-front/src/views/price/set/create.vue b/bms-front/src/views/price/set/create.vue
index a8810aa0..df56f312 100644
--- a/bms-front/src/views/price/set/create.vue
+++ b/bms-front/src/views/price/set/create.vue
@@ -21,6 +21,7 @@
         :ref-data="refData"
         :live-persist="livePersist"
         :build-mode-dirty="buildModeDirty"
+        :build-mode-ready="pageReady"
         :header-title="detailsHeaderTitle"
       />
     </div>
@@ -100,6 +101,8 @@ const savedProductsSnapshot = ref([])
 const buildModeDirty = computed(() =>
   String(form.version.priceBuildMode || '') !== String(savedPriceBuildMode.value || '')
 )
+/** Gate build-mode cards until package payload applied (avoids first click being wiped). */
+const pageReady = ref(!route.query.priceSetId)
 
 function mapSaveProgressMessage(message) {
   const m = message || ''
@@ -182,6 +185,9 @@ async function finishEdit() {
           // Backend copied prior version into this draft; refresh product list from current psv
           await refreshProductsFromCurrentVersion()
           proxy.$modal.msgSuccess("建价方式已保存，已带出上一版产品")
+        } else if (form.version.priceBuildMode === 'IMPORT_FRESH') {
+          savedProductsSnapshot.value = (form.products || []).map(p => ({ ...p }))
+          proxy.$modal.msgSuccess("建价方式已保存，可直接导入 Excel 建价（不延用以前的产品价格）")
         } else {
           savedProductsSnapshot.value = (form.products || []).map(p => ({ ...p }))
           proxy.$modal.msgSuccess("建价方式已保存")
@@ -335,7 +341,7 @@ function onPefIdUpdate(pefId) {
   }
 }
 
-/** Step2 chose PULL / IMPORT: edit live-saves mode; create only local + optional preview pull. */
+/** Step2 chose PULL / IMPORT / IMPORT_FRESH: edit live-saves mode; create only local + optional preview pull. */
 function onPriceBuildModeUpdate(mode) {
   if (!mode) return
   if (isBuildModeLockedVersion(form.version.status)) return
@@ -346,7 +352,7 @@ function onPriceBuildModeUpdate(mode) {
     savedProductsSnapshot.value = (form.products || []).map(p => ({ ...p }))
   }
   form.version.priceBuildMode = mode
-  if (mode !== 'IMPORT') {
+  if (mode !== 'IMPORT' && mode !== 'IMPORT_FRESH') {
     draftPefId.value = undefined
     draftPefIds.value = []
   }
@@ -403,6 +409,8 @@ function onPriceBuildModeUpdate(mode) {
         proxy.$modal.msgSuccess("请导入 Excel 建价")
       }
     })
+  } else if (mode === 'IMPORT_FRESH') {
+    proxy.$modal.msgSuccess("请直接导入 Excel 建价（不延用以前的产品价格）")
   }
 }
 
@@ -448,31 +456,48 @@ function applySetData(data, asCopy, asNewVersion) {
   const fromData = (data.version && data.version.psvId) ? data.version : null
   const current = byQuery || fromData || versions[0] || {}
   if (asCopy) {
+    const keptMode = form.version.priceBuildMode
+    const keptProducts = keptMode ? form.products.slice() : []
+    const keptDetails = keptMode ? form.details.slice() : []
     form.version.psvId = undefined
     form.version.versionNo = nextVersionNo(versions)
     form.version.effectiveTime = undefined
     form.version.expireTime = undefined
     form.version.status = undefined
-    form.version.priceBuildMode = undefined
+    form.version.priceBuildMode = keptMode || undefined
     draftPefId.value = undefined
     draftPefIds.value = []
     savedPriceBuildMode.value = undefined
-    form.details = []
-    form.products = []
+    if (keptMode) {
+      form.products.splice(0, form.products.length, ...keptProducts)
+      form.details.splice(0, form.details.length, ...keptDetails)
+    } else {
+      form.details = []
+      form.products = []
+    }
   } else if (asNewVersion) {
     // Draft is created on finish only. Resume only when query has psvId (legacy empty draft).
+    // Keep mode/products if user already chose a build mode before this response landed.
+    const keptMode = form.version.priceBuildMode
+    const keptProducts = keptMode ? form.products.slice() : []
+    const keptDetails = keptMode ? form.details.slice() : []
     const resume = qPsv != null ? byQuery : null
     form.version.psvId = resume ? resume.psvId : undefined
     form.version.versionNo = (resume && resume.versionNo) || nextVersionNo(versions)
     form.version.effectiveTime = undefined
     form.version.expireTime = undefined
     form.version.status = (resume && resume.status) || '0'
-    form.version.priceBuildMode = undefined
+    form.version.priceBuildMode = keptMode || undefined
     draftPefId.value = undefined
     draftPefIds.value = []
     savedPriceBuildMode.value = undefined
-    form.details = []
-    form.products = []
+    if (keptMode) {
+      form.products.splice(0, form.products.length, ...keptProducts)
+      form.details.splice(0, form.details.length, ...keptDetails)
+    } else {
+      form.details = []
+      form.products = []
+    }
   } else {
     form.version.psvId = current.psvId
     form.version.versionNo = current.versionNo || nextVersionNo(versions)
@@ -491,8 +516,11 @@ function applySetData(data, asCopy, asNewVersion) {
 }
 
 function loadExisting(id, asCopy, asNewVersion) {
-  getPriceSet(id).then(res => {
+  pageReady.value = false
+  return getPriceSet(id).then(res => {
     applySetData(res.data || {}, asCopy, asNewVersion)
+  }).finally(() => {
+    pageReady.value = true
   })
 }
 
@@ -501,6 +529,8 @@ onMounted(() => {
     const id = route.query.priceSetId
     if (id) {
       loadExisting(id, copyMode.value, newVersionMode.value)
+    } else {
+      pageReady.value = true
     }
   })
 })
diff --git a/bms-front/src/views/price/set/utils/priceSet.js b/bms-front/src/views/price/set/utils/priceSet.js
index 7b6ac931..c4c43bc4 100644
--- a/bms-front/src/views/price/set/utils/priceSet.js
+++ b/bms-front/src/views/price/set/utils/priceSet.js
@@ -12,10 +12,16 @@ export const SET_TYPE = {
   DISCOUNT: 'DISCOUNT'
 }
 
-/** Version create-price mode */
+/**
+ * Version create-price mode
+ * PULL: from product library
+ * IMPORT: Excel + preload latest prior version
+ * IMPORT_FRESH: Excel only, no prior version data
+ */
 export const PRICE_BUILD_MODE = {
   PULL: 'PULL',
-  IMPORT: 'IMPORT'
+  IMPORT: 'IMPORT',
+  IMPORT_FRESH: 'IMPORT_FRESH'
 }
 
 export function isPullBuildMode(mode) {
@@ -26,6 +32,15 @@ export function isImportBuildMode(mode) {
   return mode === PRICE_BUILD_MODE.IMPORT
 }
 
+export function isImportFreshBuildMode(mode) {
+  return mode === PRICE_BUILD_MODE.IMPORT_FRESH
+}
+
+/** Either Excel mode (with or without prior version) */
+export function isExcelBuildMode(mode) {
+  return isImportBuildMode(mode) || isImportFreshBuildMode(mode)
+}
+
 /** 套餐状态枚举：D 待启用 / A 审核中 / E 生效 / R 驳回 / S 已停用 */
 export const SET_STATUS = {
   DRAFT: 'D',